As Roughneck awaits his chance at fame and fortune through reality stardom, he works part-time at, ironically, Hotel Utah in San Fran. His company is on the border between viable business and underground street credit. As Roughneck put it, “We’ve graduated high school and we’re ready to go to college.” With the help of the web series, Roughneck is starting to gain recognition outside of the skateboard world. “People can’t fathom I’m not rich. Same with Roughneck [Hardware], since we’ve been around so long,” he says. But, as Johnny says, “Who needs luck when you’re a Roughneck? Meaning that, whatever happens, it’ll always work out.” So far, so good.

Johnny and the Roughneck Souljahs will be hosting Roughside in Utah on Sept. 8 at Fairmont Park as the final stop of this year’s Summer of Death series. Go to summerofdeath.com to pre-register for the event. Visit roughneckhardware.bigcartel.com to purchase Roughneck products and stay current on the team, and view Roughneck’s show at itsaroughlife.com.