You may have noticed a new advertising scheme that has developed over the past few years: co-branding and product collaborations. By utilizing this marketing tool, local and domestic brands can step outside their designated target audience and embrace those with similiar ideals. Brewvies, X96 and The Arts Fest are a few local organizations that have figured out the best collaborations are those that include alcohol.
Chances are, you’ve noticed a couple new beers in the cooler at grocery stores and gas stations. The bold red, white and blue bull’s-eye of Johnny’s American IPA and the vintage, checkered turquoise-and-white Rocket Bike American Lager stand out on the shelf, both in appearance and size. If you looked closer at the four-pack of 16 oz tallboys, you may have been surprised to see that they were from Moab Brewery.
Brewing beer itself is not the most environmentally friendly business—it’s a complicated process involving a lot of water, energy and movement of heavy materials. It invariably comes with a lot of waste, which is why a local brewery working hard to offset these costs, while bringing you a high quality product, means so much to people here in Utah. Uinta Brewing has been doing its part by working toward energy self-sufficiency for over a decade.
You’re a grocery store clerk, and your drunken shoppers have dropped all their beer right before beer o’clock. They want to get checked out lickety-split, and you need to satisfy the customer before the hour strikes. Since they’re too inebriated to function, it’s up to you to get the right beer with the right person out the door. It's now time for the Beer Match Challenge!
Appealing to business professionals, casual eaters and college students on a budget, “The Pub,” as it is also known, is a great casual-dining gastro-pub that caters to a clientele as diverse as its menu. Opened in 1973, The Pub is considered a Salt Lake original and has kept its loyal following by staying true to its “from scratch” recipes, casual vibe and continuing its tradition of award-winning craft brews.
When SLUG asked The Beer Nut to create a recipe, we wanted something sticky, juicy and memorable. We formulated an American red ale, loaded with rich, malty goodness and a blast of citrusy hop flavor. At 5.9 percent ABV, this ale satisfies the desire for a rich, full-bodied beer without knocking you off your skateboard. (Note: Don’t drink beer on a skateboard—you could spill some.) We’ve compiled two versions of the recipe: an all-grain and a mini-mash/extract version.