Product Reviews – April 2009

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The Sunnyside Company
The Beatnik Tee
Thesunnysidecompany.com
Local (well, kinda) and proud of it, The Sunnyside Company features great art and comfortable clothing to the masses. This shirt is extremely breathable and feels like you are wearing nothing at all as you float from place to place while sporting an interesting-looking Hula Girl on the front. I like how the graphic is not completely opaque, which gives it this great vibe –– its quite unexplainable. Most of the artists’
graphics are hand drawn, not overly perfect and not preschool quality, but a happy medium of style and class. Not only do they have shirts but they also have hats and “sunnies” that give off that California-lovin’ feeling while still maintaining their roots in Salt Lake and Arizona. I have a feeling they are on the come-up right now, so you better prepare yourself by checking out their goods online until the new stuff hits the shops. –Adam Dorobiala

Nikita
Furu Reversible Hoodie
Nikitaclothing.com
All the hot bitches around Salt Lake are rockin ‘some form of Nikita and naturally, I want in on that shit. When the Furu Hoodie came in, I was a bit nervous about the overly loud pattern it had, but figured I needed to suck it up in the name of fashion. This hoodie is quite possibly the most comfortable I’ve ever worn. Thanks could be due to the reversible design, which creates a double layer of the thick jersey feel and is extremely lightweight, yet it kept me warm in this ridiculous Salt Lake spring chill. Although I found myself “dressing down” due to the stand-alone print, this sweatshirt does rock. However, I would stress you read the laundry instructions pretty well before you throw her in for the wash, unlike myself, who just tossed it in and took it back out missing a zipper. –Meghann Griggs

Kuru
Chicane Shoe
Kurufootwear.com
When you’re turning 30 and trying to stay hip, the last thing you want to think about is sensible shoes. Yet the locally made Kuru shoes fit the bill. The Chicane shoes instantly conform to your feet when you try them on, with the Kuru Sole tucking your feet into a snug blanket. The ultimate test for these outdoor kicks was my three-day trip to Disneyland. Generally, I prefer my old reliable Converse, but with the constant pressure on my back and feet that is guaranteed with this land of “happiness,” I opted for the Kuru shoes. These shoes are most definitely equipped with adequate sole and heel support that allowed me to keep up with my eight-year-old. You couldn’t buy these shoes off of me, they are now a permanent staple in my wardrobe. With the age clock ticking away and my style changing, I need footwear that fulfils both my comfort and style requirements––and as they say, if the shoe fits … –Meghann Griggs

Skatebook #4
Skatebook.tv
Skatebook is a high-quality hardcover skateboarding coffee-table book released quarterly. For those of you that struggle with math and fractions, that means every three months you get nearly 300 pages of artful skateology shipped to your door. This month I got my hands on Skatebook #4. It has 11 chapters packed with skate history, media, progression, photo essays, legends, icons, clothing and art. Each chapter has a well-articulated introduction
to what the following pages will be all about. After that, it’s mostly pretty pictures and a few short interviews. Some of my favorite chapters were: A Brief History/of Fucking Awesome, Jason Dill and Mike Piscitelli’s clothing company; Mike Vallely/World Days, a glimpse into the late 80s and early 90s when Vallely teamed up with Steve Roco to create World Industries; and Skated It/The Art of Deconstruction, a photographic tribute to skateboards as an object. The boards were donated by some of the industry’s biggest, like Ryan Smith, Lance Mountain, and Steve Berra. If you’re a fiend for coffee-table books and cool skate paraphernalia, Skatebook is where it’s at. Look them up at Skatebook.tv and on Myspace or Facebook. –Chris Swainston