Into the Bluehouse

Share this:Share on Facebook0Tweet about this on TwitterShare on Google+0Pin on Pinterest0
After a hard day of skiing I love to sit on the sofa with friends and argue about all the different skis on the market today. In the beginning, the founders of Bluehouse Skis were no different—except they got off the couch and took the ski babble to the next level. Using their ideas and experience, three college buddies created their own product, Bluehouse Skis. Having lived and skied the Wasatch for their entire lives they wanted to make a ski that they would have fun skiing on. "We just wanted to design skis for the Utah skier," said Adam Hepworth co-founder of the company.

The name Bluehouse came from a home that was shared by the three roommates, Jared Richards, Adam Hepworth and Dan Nebeker, during their college years. It was in the little blue house in Utah County that Hepworth decided to toy around with shaping long boards in his garage. He realized that with his passion for skiing, combined with his engineering intuitions and a little help from a do it yourself website, he could build his own press and create his very own shred sticks. Before long Hepworth and Richards were shopping for ski manufacturers in China to help make their dream into a reality. Since the company's founding in spring 2006, the crew has grown to six members of colleagues and college friends; Adam Hepworth is the president, ski designer and manufacturing manager, Jared Richards is the VP general manager, Shane Larsen is in charge of communications and marketing, Dan Nebeker is the sales and team manager, Kendall Card deals with public relations and Cait Morgan is the events coordinator.

The Bluehouse crew isn't only interested in creating quality skis, but also creating a cooperative movement between the company and the customers. Everything Bluehouse does is extremely driven by its clientele. "Our product development is based on what people want, everything we have made is based on customer feedback," says Hepworth. They have held contests allowing people to design top sheet graphics for upcoming skis. They will also be holding a contest where customers can showcase their footage on the Bluehouse website. Ultimately, they're interested in creating a dynamic relationship between the community and the company.

Another Bluehouse goal is maintaining a green business model. All of their skis are built with bamboo, a sustainable resource. "We are all for building skis that have a low impact on the environment, and the bamboo core was a favorite with our testers," states Hepworth. Since bamboo has such a rapid growth cycle it makes for an environmentally sound alternative to other forms of lumber. Bamboo is light for backcountry needs, poppy for park steezin tricks and dampening for when it is time to mach down the hill.

Being longtime skiers, Bluehouse understands the pain of purchasing brand new skis at a marked up retail cost. They don't want their customers to have to pawn off their first-born or sell a kidney just to afford a pair of Bluehouse skis. They've been selling their skis exclusively through their website and knocking the price down significantly for their customers. One can buy a brand new pair of District skis from Bluehouse for only $525 as opposed to spending up to $1,100 from competitors. "We can still produce a ski that the skiers are stoked about and knock off a couple hundred bucks since we eliminated the retailers," says Larsen.

Although Bluehouse is only a three-year-old company, they've wasted no time establishing a well-rounded team of snow shredding athletes. They have compiled a team that destroys big mountain faces and slays parks and streets across the country. With podium bound athletes like Dave Wintzer in the Freeskiing Tour and guys like John Kutcher hand planting their way across the new school, Bluehouse is bound to be seen in the snow media spotlight. The team riders invest much of their time being a part of the Bluehouse idea and constantly trying to improve their products.

"The hardest part of the whole experience was just getting the ball rolling, but since it started rolling it has been overwhelming how many people want to be a part of Bluehouse," says Nebeker. Bluehouse stickers are already being rocked proudly from the streets of West Valley to the hills of Park City. The local ski community has already invested massive amounts of interest in this fresh company. On Feb. 23, Bluehouse hosted the Black Tie Rail Jam at Brighton. The event was successful and the Bluehouse crew will be hosting more throughout the season. Next up is the Bluehouse Ski Slopestyle at Brighton on March 8. The guys at Bluehouse have also been hitting different resorts every weekend just to get people skiing on their skis and to get the word out. Keep your eyes out for these guys on the snow, having fun and building killer skis. Keep an eye on their website for upcoming events and contests at: