Advertise with SLUG MAGAZINE

    SLUGMAG.COM releases exclusive digital content throughout each week. Find SLUG’s Brand Ambassadors at various events around the valley, like the Downtown Farmers Market or the Twilight Concert series, promoting SLUG and cultivating new readers.

    MUSIC • ARTS • EVENTS • COMMUNITY

    PRINT AD

    Spread Ad

    SPREAD:

    Image Area:

    16” (W) x 10.125” (H)

    Bleed:

    17” (W) x 11.125” (H)

     

    Half page vertical Ad

    HALF PAGE VERTICAL:

    3.75” (W) x 10” (H)

     

    Sixteenth page Ad

    SIXTEENTH PAGE:

    1.8125” (W) x 2.4125” (H)

    Full page Ad

    FULL PAGE:

    Image Area:

    7.625” (W) x 10.125” (H)

    Bleed:

    8.625” (W) x 11.125” (H)

     

    Quarter page Ad

    QUARTER PAGE:

    3.75” (W) x 4.95” (H)

     

    Half page horizontal Ad

    HALF PAGE HORIZONTAL:

    7.625” (W) x 4.95” (H)

     

     

     

    Eighth page Ad

    EIGHTH PAGE:

    3.75” (W) x 2.4125” (H)

    OTHER OFFERS:

    Want SLUG Magazine to shape your advertisement ideas into the printed form?
    SLUG has a team of talented designers to build your advertisement to your vision.

     

    * INSERT PRICING & SPECIAL ADVERTISEMENT PLACEMENT AVAILABLE UPON REQUEST.

    Print Ad description

    PRINT AD DEADLINES

    Print Ad Deadlines description

    DIGITAL AD

    52% of SLUG readers check
SLUGMag.com multiple
times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.

    • Monthly public newsletters highlighting the new issue.
    • Biweekly enter-to-win emails spotlighting our different clients.
    • Ask about creating your own enter to win contest giveaway on SLUGMag.com.
    • Exclusive email blasts are also available.

    Billboard Web Banner Ad Group:
    Sizes included with purchase (for optimized viewing on mobile and tablets):

    • Billboard:
      970 pixels (W) X 250 pixels (H)
    • Custom Mobile:
      750 pixels (W) X 200 pixels (H)
    • Leaderboard:
      728 pixels (W) X 90 pixels (H)
    • Mobile Leaderboard:
      320 pixels (W) X 50 pixels (H)

     

    SLUG-AD-Billboard

     

    Medium Rectangle Web Banner Ad Group:
    Sizes included with purchase (for optimized viewing on mobile and tablets):

    • Medium Rectangle:300 pixels (W) X 250 pixels (H)
    • Vertical Rectangle:
      240 pixels (W) X 400 pixels (H)

     

    SLUG-AD-Medium-Rec

    Digital Ad description

    Technical Specs

    Print Technical Specs Diagram

    BLEED LINE
 Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.

    LIVE AREA 
All text and images need to be inside the gray area.

    ACCEPTED FILE FORMATS:

    • All ads must be submitted in CMYK.
    • TIFF, JPEG, PDF.
    • 300 dpi or higher.

    OTHER OFFERS:

    • Want SLUG Magazine to shape your advertisment ideas into the printed form?
    • SLUG has a team of talented designers to build your vision.

    PRINT ADVERTISEMENT SPECIFICATIONS

    DOWNLOAD TEMPLATES: .PDF | .JPG

    Technical Specs description

    Events

    75% of SLUG readers have attended or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers

    LOCALIZED:

    A monthly concert featuring Utah Musicians.

    SLUG Event Localized

     

     

    SLUG MAG’S BREWSTILLERY:

    A local beer and spirits festival celebrating Utah breweries and distilleries. 

    SLUG Brewstillery Event

     

    SLUG MAG’S ANNUAL ANNIVERSARY PARTY :

    Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. n February 2024, SLUG Celebrates 35 years!

     

    SLUG CAT:

    An alley cat-style bicycle race through downtown Salt Lake City.

    SLUG Cat Event

    Sponsorship opportunities are available for each event.

    Events description

    Native Content

    Includes one article written by SLUG Magazine spotlighting your product and its industry.

    Stays up on SLUGMag.com forever.

    Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.

    All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.

    NATIVE PRINT CONTENT

    Native Content Print Spread

    NATIVE DIGITAL CONTENT

    Premium Native Content in story list example

     

    Native Content description

    Social Media

    68% of SLUG readers check social media on an hourly basis.

     

    SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.

    SLUG Facebook Snapshot

    Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.

    SLUG Twitter Example

    SLUG’s Instagram features a beautifully curated feed full of action shots and community

     

    SLUG Instagram Example

    Social Media description

    Podcast

    SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.

    New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free.
 Also available on SLUGMag.com.

    Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode

     

    All scripts are written by SLUG and voiced by SLUG staff contributors.

    Podcast description

    DISTRIBUTION

    SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.

    Photographic proof is available for all distribution jobs.

    SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.

    SLUG Distribution image

     

    All scripts are written by SLUG and voiced by SLUG staff contributors.

    Distribution description

    Reader Metrics

    Loyal Readers

    78% of readers have been reading SLUG regularly for three or more years.

     

    Concert–Goers

    89% of SLUG readers attend live shows on a regular basis.

     

    Food & Drink

    84 % of SLUG readers drink liquor, beer and/or wine.
    75% of SLUG readers go out to eat once a week or more.

     

    Highly Educated

    58% have earned an associate degree or higher.
    46% have earned a bachelor’s degree or higher.
    12% have earned a master’s degree or higher.

    Gender

    49% of SLUG readers identify as women.
    48% of SLUG readers identify as men.
    3% of SLUG readers identify as non-binary.

     

    Local–Oriented

    95% of SLUG readers consider local shopping and eating important.

     

    Engaged

    75% of SLUG readers have attended or participated in a SLUG event and/or promotion.

    Community–Focused

    92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.

     

    Age

    58% of SLUG readers are between the ages of 21 and 34.
    37% of SLUG readers are 35 and older.

     

    Art Lovers

    87% of SLUG readers attend arts-specific events on a regular basis.

    Reder Metrics description

    2024 Schedule

    January 2024

    Film in Utah Issue: To celebrate 100 years of film and television in Utah–and as a way to underscore the significance of Utah film festivals–SLUG is covering local creatives and chatting with Sundace and Slamdance filmmakers.

    February 2024

    SLUG Magazine’s 35th Anniversary Issue – Local Leadership: SLUG celebrates local leaders who create change within our community. This issue recognizes their contributions alongside SLUG’s anniversary, celebrating 35 years as an independent, alternative magazine

    March 2024

    Pets Issue: An ode to our favorite animal companions, SLUG’s second annual Pets Issue spotlights local businesses, artists, organizations and events dedicated to servicing Salt Lake City’s animal community.

    April 2024

    Local Beer and Spirits Issue: SLUG Mag celebrates seven years of Brewstillery events and spotlights new innovations in local beer and spirits! With the continual growth of Utah’s brewery and distillery scene, SLUG taps into what makes our community a pivotal libation station.

    May 2024

    Eat Local Issue: Yum, local food! SLUG celebrates nine years of the annual Eat Local Issue by covering the local organizations, farms and restaurants that contribute to the breadth of our diverse food scene.

    June 2024

    LGBTQ+ Pride Issue: As vibrant as our city, SLUG’s annual Pride LGBTQ+ Issue expresses gratitude for the creatives, activists, resources and leaders who are loud and proud members of the local queer community.

    July 2024

    Outdoorsy Issue: SLUG showcases the best of Utah’s outdoor community and the beauty of our environment by highlighting organizations and causes that get readers outside and active during the summer!

    August 2024

    16th Annual Craft Lake City DIY Festival Issue: Previewing the annual Craft Lake City DIY Festival, SLUG covers CLC’s 16-year milestone of showcasing local artisans, performers, craft foodies, STEM engineers and vintage vendors.

    September 2024

    Local Fashion Issue: For the first time ever, SLUG is dedicating a full issue to the Utah fashion designers, vintage shops, alternative beauty innovators and trend-setting style icons that keep our state looking fresh!

    October 2024

    Local Music – Graphic Design Issue: SLUG aims to combine two creative cornerstones of SLC into one issue—our music and design communities! Read more on the musical luminaries that are shaping the local scene while enjoying intricately crafted layouts designed by the city’s most talented graphic artists.

    November 2024

    Local Photography Issue: SLUG showcases the work of local photographers that capture the culture, style and vibrancy of our city and beyond through a contemporary lens in our Seventh Annual Local Photography Issue.

    December 2024

    Sportz Issue: To finish our slate of coverage for the year, SLUG goes beyond the major leagues by featuring diverse Utah athletic communities, with special emphasis on winter sports and “The Greatest Snow on Earth”!