Leather and lace with fetish accents. Image Courtesy of Something Wicked Copyright © 2013 SomethingWicked.co.uk
The modern-day brassiere was brought to the masses less than a century ago (1919), and the introduction of the famous push-up bra in the Golden Age of Hollywood forever changed women’s fashion and society’s view of the ideal feminine shape. Now you can get lingerie to suit any body shape, any style, and any lifestyle choice. In the past 10 years, the average size has gone from a 34B to a 36C, due to diet and the increase in breast enhancement surgeries. Twenty years ago a DD bra cup size was unusual. Now stores need to stock G cups.
What many people don’t know is that trends in intimate apparel fluctuate just like ready to wear or couture. With the recent addition of Lingerie Fashion Week in New York in mid-February, books like 50 Shades Of Grey (E.L. James) hitting the best sellers lists, and exposed bras on the runways of the some of the hottest fashion designers like Jason Woo, Marc Jacobs and BCBG at New York Fashion Week, intimate apparel sales are sky rocketing. According to recent data, U.S. spending on intimate apparel and hosiery surged to $14 billion in 2011, with growth outpacing the rest of the fashion world.
Much of that growth is attributed to the luxury segment, the teen market and a proliferation of new brands, styles and market niche such as Victoria Secret’s “PINK Line” and La Perla’s high end line. Curve in NYC is the largest wholesale fashion market for buyers to purchase the next season’s looks, but buyers for local Utah stores will be heading to Magic in Vegas February 18-22 to check out the newest styles.I asked Kaci Tokumoto, a buyer at SLC’s Blue Boutique, SLC’s longest running lingerie and adult merchandise shop (who have expanded across the valley into four shops since opening their doors in 1987 in Sugar House), about what you should look for if you want to seduce in style.
“Color is everywhere, we are seeing more pastels, colors like sapphire, lilac and coral,” says Tokumoto. “Animal prints are on their way out, but since bondage has become more mainstream we are seeing many lines with studs and leather with some fetish style. There are still a lot of sexy feminine softer styles, so different personalities can find something for them.”
For readers who are shy about making the plunge, perhaps calling a custom lingerie designer like Provo’s DesNeiges Gregory to have yourself fitted and get a couture set that fits them perfectly in varying levels of modesty. If you are a little more adventurous check out a specialty store like Blue Boutique for more fashionable and higher-end wears, Doctor John’s for standard and causal wears, or The Persian Peacock in Logan for the designer and pin-up models. If you are someone who likes to shop for luxury intimates in the comfort of your own home, check out our favorites: Agent Provocateur, La Perla, and Something Wicked.
“Remember there is lingerie for everyone's taste,” says Tokumoto. “It doesn't have to be a teddy with lace or something crazy, and you don't always need to wear it for someone else. It could just be a cute pair of panties that fit great and change the way you feel.”
With the cold hitting us hard this winter, why not warm things up for Valentine’s Day? Whether for someone special or for yourself, put on some heels, walk around the house and embrace your sexy!