Hondo is a young entrepreneur who set up shop in the heart of Salt Lake with a dream and a promise to the skaters here to stay true to a skateboard-only skateshop. Hailing from Massachusetts, Hondo came out to Utah to finish a degree in English at the University of Utah and soon found himself immersed in the local skate and snow culture. The only thing that was lacking in the scene was a downtown skateshop, and he took it upon himself to make that become a reality.