“I would say that my shop is a place for people that are very underserved in our community—plus-sized women, minorities and the LGBT community,” says Jenny Hayes. "Everybody’s really embraced here and I feel like—you’ll see my customers come in here and make friends with each other. They follow each other on Instagram. We have this little thing going where we like post our outfits. Its very connected. Everybody’s really connected. We do these photoshoots with everyone. We are starting a walking group. It is way more than just a little shop.” Photo: Tyson Call