SLUG Mag’s mission is to amplify Salt Lake City’s thriving alternative and underrepresented music, arts, community and events subcultures with thoughtful media coverage and event curation. We do this by producing our monthly print edition, a bi-weekly podcast focused on local music, monthly events and more.
MUSIC • ARTS • EVENTS • COMMUNITY
78% of readers have been reading SLUG regularly for three or more years.
89% of SLUG readers attend live shows on a regular basis.
84 % of SLUG readers drink liquor, beer and/or wine.
75% of SLUG readers go out to eat once a week or more.
58% have earned an associate degree or higher.
46% have earned a bachelor’s degree or higher.
12% have earned a master’s degree or higher.
49% of SLUG readers identify as women.
48% of SLUG readers identify as men.
3% of SLUG readers identify as non-binary.
95% of SLUG readers consider local shopping and eating important.
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.
92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.
58% of SLUG readers are between the ages of 21 and 34.
37% of SLUG readers are 35 and older.
87% of SLUG readers attend arts-specific events on a regular basis.
Statistics and demographics on SLUG Mag’s readers.
SPREAD:
Image Area:
16” (W) x 10.125” (H)
Bleed:
17” (W) x 11.125” (H)
HALF PAGE VERTICAL:
3.75” (W) x 10” (H)
SIXTEENTH PAGE:
1.8125” (W) x 2.4125” (H)
FULL PAGE:
Image Area:
7.625” (W) x 10.125” (H)
Bleed:
8.625” (W) x 11.125” (H)
QUARTER PAGE:
3.75” (W) x 4.95” (H)
HALF PAGE HORIZONTAL:
7.625” (W) x 4.95” (H)
EIGHTH PAGE:
3.75” (W) x 2.4125” (H)
Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.
All text and images need to be inside the gray area.
* INSERT PRICING & SPECIAL ADVERTISEMENT PLACEMENT AVAILABLE UPON REQUEST.
Get seen in Utah’s most progressive, monthly, held-in-your-hands media. See more
Mark your calendars! You’ll want to have your ad to our team mid month of the previous month you’re advertising in. Exact dates for each issue are listed. See more
52% of SLUG readers check SLUGMag.com multiple times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.
Daily calendar sponsored events listing image slide on SLUGMag.com.
Monthly, Weekly Newsletter
Be featured in SLUG’s newsletter featuring the best of SLUG’s weekly/monthly content.
Billboard Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Medium Rectangle Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Distributed in different sizes and locations on slugmag.com. According to your budget, goals and preference. See more
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers
A local beer and spirits festival celebrating Utah breweries and distilleries.
Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. n February 2024, SLUG Celebrates 35 years!
Sponsorship opportunities are available for each event.
SLUG Mag invests in the community by hosting events: Localized, Brewstillery, SLUG Cat and our Annual anniversary Party. Sponsorship and event activation opportunities are available. See more
Includes one article written by SLUG Magazine spotlighting your product and its industry.
Stays up on SLUGMag.com forever.
Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.
Guarantee an article written by SLUG spotlighting your project and its industry. Available in print, online or both. See more
68% of SLUG readers check social media on an hourly basis.
Promote your message and increase your own followers by purchasing postings on our Facebook, Twitter, Tiktok, Instagram, LinkedIn, Youtube or Reddit. You sent us the content, we will post it and tag you. See more
SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free. Also available on SLUGMag.com.
Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG Soundwaves spotlights local and up-and-coming musicians. See more
SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
Photographic proof is available for all distribution jobs.
SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG’s specialized delivery team will distribute your posters, handbills and newsletters all across the state. See more
Film in Utah Issue: To celebrate 100 years of film and television in Utah–and as a way to underscore the significance of Utah film festivals–SLUG is covering local creatives and chatting with Sundace and Slamdance filmmakers.
SLUG Magazine’s 35th Anniversary Issue – Local Leadership: SLUG celebrates local leaders who create change within our community. This issue recognizes their contributions alongside SLUG’s anniversary, celebrating 35 years as an independent, alternative magazine.
Pets Issue: An ode to our favorite animal companions, SLUG’s second annual Pets Issue spotlights local businesses, artists, organizations and events dedicated to servicing Salt Lake City’s animal community.
Local Beer and Spirits Issue: SLUG Mag celebrates seven years of Brewstillery events and spotlights new innovations in local beer and spirits! With the continual growth of Utah’s brewery and distillery scene, SLUG taps into what makes our community a pivotal libation station.
Eat Local Issue: Yum, local food! SLUG celebrates nine years of the annual Eat Local Issue by covering the local organizations, farms and restaurants that contribute to the breadth of our diverse food scene.
LGBTQ+ Pride Issue: As vibrant as our city, SLUG’s annual Pride LGBTQ+ Issue expresses gratitude for the creatives, activists, resources and leaders who are loud and proud members of the local queer community.
Outdoorsy Issue: SLUG showcases the best of Utah’s outdoor community and the beauty of our environment by highlighting organizations and causes that get readers outside and active during the summer!
16th Annual Craft Lake City DIY Festival Issue: Previewing the annual Craft Lake City DIY Festival, SLUG covers CLC’s 16-year milestone of showcasing local artisans, performers, craft foodies, STEM engineers and vintage vendors.
Local Fashion Issue: For the first time ever, SLUG is dedicating a full issue to the Utah fashion designers, vintage shops, alternative beauty innovators and trend-setting style icons that keep our state looking fresh!
Local Music – Graphic Design Issue: SLUG aims to combine two creative cornerstones of SLC into one issue—our music and design communities! Read more on the musical luminaries that are shaping the local scene while enjoying intricately crafted layouts designed by the city’s most talented graphic artists.
Local Photography Issue: SLUG showcases the work of local photographers that capture the culture, style and vibrancy of our city and beyond through a contemporary lens in our Seventh Annual Local Photography Issue.
Sportz Issue: To finish our slate of coverage for the year, SLUG goes beyond the major leagues by featuring diverse Utah athletic communities, with special emphasis on winter sports and “The Greatest Snow on Earth”!
Issue themes for every month for the year of 2024
