to advertise with SLUG MAGAZINE

LOYAL READERS

78% of readers have been reading SLUG regularly for three or more years.

GENDER

49% of SLUG readers identify as women.

48% of SLUG readers identify as men.

3% of SLUG readers identify as non-binary.

COMMUNITY–FOCUSED

92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.

CONCERTGOERS

89% of SLUG readers attend live shows on a regular basis.

LOCAL–ORIENTED

95% of SLUG readers consider local shopping and eating important.

AGE

58% of SLUG readers are between the ages of 21 and 34.

37% of SLUG readers are 35 and older.

FOOD & DRINK

84% of SLUG readers drink liquor, beer and/or wine.

75% of SLUG readers go out to eat once a week or more.

ENGAGED

75% of SLUG readers have attended or participated in a SLUG event and/or promotion.

ART LOVERS

87% of SLUG readers attend arts-specific events on a regular basis.

HIGHLY EDUCATED

58% have earned an associate degree or higher.

46% have earned a bachelor’s degree or higher.

12% have earned a master’s degree or higher.

DISTRIBUTION

SLUG Magazine’s print edition streets the first Friday of every month and can be found
“anyplace cool.”
Our print magazines
feature an assortment of themes.

SLUGMag.com releases exclusive digital content throughout each week. You can also find SLUG’s Marketing Team at various events around the valley, like the Downtown Farmers Market or the Twilight Concert Series, promoting SLUG and cultivating new readers.

MUSIC • ARTS • LIFESTYLE • EVENTS

PRINT

Monthly print publication streets the first Friday of every month,
“anyplace cool.”

Eighth-page, quarter-page, half-page, full-page and spread ad sizing available.

20,000 issues distributed monthly statewide.

Printed inserts available.

TECHNICAL SPECS

BLEED LINE
Images, color
backgrounds and
other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.

LIVE AREA

All text and images
need to be inside the gray area.

SPREAD:
Image Area:
16” (W) x 10.125” (H)
Bleed:
17” (W) x 11.125” (H)

HALF PAGE
VERTICAL:
7.625” (W) x 4.95” (H)

QUARTER PAGE:
3.75” (W) x 4.95” (H)

FULL PAGE:
Image Area:
7.625” (W) x 10.125” (H)
Bleed:
8.625” (W) x 11.125” (H)

HALF PAGE
HORIZONTAL:
3.75” (W) x 10” (H)

EIGHTH PAGE:
3.75” (W) x 2.4125” (H)

DOWNLOAD TEMPLATES: .PDF | .JPG

ACCEPTED FILE FORMATS:

  • All ads must be submitted in CMYK.
  • TIFF, JPEG, PDF.
  • 300 dpi or higher.
  • Illustrator EPS version CC or lower (save all
    fonts as outlines).

OTHER OFFERS:

  • Want SLUG Magazine to shape your
    advertisment ideas into the printed form?
  • SLUG has a team of talented designers to
    build your vision.

* INSERT PRICING & SPECIAL ADVERTISMENT PLACEMENT AVAILABLE UPON REQUEST.

PODCAST

  • SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
  • New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free.
    Also available on SLUGMag.com.
  • Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode.

* All scripts are written by SLUG and voiced by SLUG staff contributors.

DIGITAL

52% of SLUG readers check
SLUGMag.com multiple
times per month.

SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, wallpaper takeovers, online promotional giveaways and a variety of email newsletters.

LARGE RECTANGLE

336px X 280px

LEADERBOARD

970px X 250px

  • Monthly public newsletters
    highlighting the new issue.
  • Biweekly enter-to-win emails spotlighting our different clients.
  • Ask about creating your own
    enter to win contest giveaway
    on SLUGMag.com.
  • Exclusive email blasts are also
    available.

SOCIAL MEDIA

68% of SLUG readers check social
media on an hourly basis.

  • SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.
  • Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.
  • SLUG’s Instagram features a beautifully curated feed full of action shots and community engagement.

DISTRIBUTION

  • SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
  • SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
  • Photographic proof is available for all distribution jobs.

SPONSORED CONTENT

Sponsor an article on SLUGMag.com!

All sponsored content gets featured positioning on the SLUGMag.com homepage.

Includes client blurb, links to social media pages, two medium rectangle web banners, one half-page web banner and one leaderboard web banner.

Wallpaper takeover add-on available.

NATIVE CONTENT

  • Includes one article written by SLUG Magazine spotlighting your product and its industry.
  • Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
  • Stays up on SLUGMag.com forever.
  • All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.

Wallpaper takeover add-on available.

EVENTS

75% of SLUG readers have attended
or participated in a SLUG event
and/or promotion.

  • SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers.
  • The SLUG Games: ski and snowboard competition for all ages (March).
  • SLUG Anniversary Party: The best birthday party of the year (February).
  • SLUG Cat Alleycat Race: Urban scavenger hunt around Salt Lake City on bicycles (May).
  • SLUG Mag’s Brewstillery: a bi-annual local beer and spirits festival (May / November).
  • SLUG Localized: A free, year-round, monthly local-music showcase held at Urban Lounge.
  • Sponsorship opportunities are available for each event.