to advertise with SLUG MAGAZINE

    LOYAL READERS

    78% of readers have been reading SLUG regularly for three or more years.

    GENDER

    49% of SLUG readers identify as women.

    48% of SLUG readers identify as men.

    3% of SLUG readers identify as non-binary.

    COMMUNITY–FOCUSED

    92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.

    CONCERT–GOERS

    89% of SLUG readers attend live shows on a regular basis.

    LOCAL–ORIENTED

    95% of SLUG readers consider local shopping and eating important.

    AGE

    58% of SLUG readers are between the ages of 21 and 34.

    37% of SLUG readers are 35 and older.

    FOOD & DRINK

    84% of SLUG readers drink liquor, beer and/or wine.

    75% of SLUG readers go out to eat once a week or more.

    ENGAGED

    75% of SLUG readers have attended or participated in a SLUG event and/or promotion.

    ART LOVERS

    87% of SLUG readers attend arts-specific events on a regular basis.

    HIGHLY EDUCATED

    58% have earned an associate degree or higher.

    46% have earned a bachelor’s degree or higher.

    12% have earned a master’s degree or higher.

    DISTRIBUTION

    SLUG Magazine’s print edition streets the first Friday of every month and can be found
    “anyplace cool.”Our print magazines feature an assortment of themes.

    SLUGMag.com releases exclusive digital content throughout each week. Find SLUG’s Brand Ambassadors at various events around the valley, like the Downtown Farmers Market or the Twilight Concert Series, promoting SLUG and cultivating new readers.

    MUSIC • ARTS • LIFESTYLE • EVENTS

    PRINT

    Monthly print publication streets the first Friday of every month, “anyplace cool.”

    1/8-page, 1/4-page, 1/2-page, full-page and spread ad sizing available. 20,000 issues distributed monthly statewide.

    Printed inserts available.

    TECHNICAL SPECS

    BLEED LINE
    Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.LIVE AREA
    All text and images need to be inside the gray area.

    SPREAD:
    Image Area:
    16” (W) x 10.125” (H)
    Bleed:
    17” (W) x 11.125” (H)

    HALF PAGE
    HORIZONTAL:

    7.625” (W) x 4.95” (H)

    QUARTER PAGE:
    3.75” (W) x 4.95” (H)

    FULL PAGE:
    Image Area:
    7.625” (W) x 10.125” (H)
    Bleed:
    8.625” (W) x 11.125” (H)

    HALF PAGE
    VERTICAL:

    3.75” (W) x 10” (H)

    EIGHTH PAGE:
    3.75” (W) x 2.4125” (H)

    DOWNLOAD TEMPLATES: .PDF | .JPG

    ACCEPTED FILE FORMATS:

    • All ads must be submitted in CMYK.
    • TIFF, JPEG, PDF.
    • 300 dpi or higher.
    • Illustrator EPS version CC or lower (save all fonts as outlines).

    OTHER OFFERS:

    • Want SLUG Magazine to shape your
      advertisment ideas into the printed form?
    • SLUG has a team of talented designers to
      build your vision.

    * INSERT PRICING & SPECIAL ADVERTISMENT PLACEMENT
    AVAILABLE UPON REQUEST.

    PODCAST

    • SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
    • New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free.
      Also available on SLUGMag.com.
    • Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode.

    * All scripts are written by SLUG and voiced by SLUG staff contributors.

    DIGITAL

    52% of SLUG readers check
    SLUGMag.com multiple
    times per month.SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.

    LARGE RECTANGLE

    336 pixels wide X 280 pixels high

    BILLBOARD

    970 pixels wide X 250 pixels high

    • Monthly public newsletters highlighting the new issue.
    • Biweekly enter-to-win emails spotlighting our different clients.
    • Ask about creating your own enter to win contest giveaway on SLUGMag.com.
    • Exclusive email blasts are also available.

    SOCIAL MEDIA

    68% of SLUG readers check social
    media on an hourly basis.

    • SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.
    • Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.
    • SLUG’s Instagram features a beautifully curated feed full of action shots and community engagement.

    Facebook

     


    Instagram

     


    Twitter

     

    DISTRIBUTION

    • SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
    • SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
    • Photographic proof is available for all distribution jobs.

     

    SPONSORED CONTENT

    Sponsor an article on SLUGMag.com!

    All sponsored content gets featured positioning on the SLUGMag.com homepage.


    Includes client blurb, links to social media pages, two large rectangle web banners, one billboard web banner.

    NATIVE CONTENT

    • Includes one article written by SLUG Magazine spotlighting your product and its industry.
    • Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
    • Stays up on SLUGMag.com forever.
    • All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.

     

    EVENTS

    75% of SLUG readers have attended
    or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers.

    • Localized: A monthly concert featuring Utah Musicians.
    • Virtualized: An online concert featuring Utah bands.
    • SLUG Mag’s Brewstillery: A beer and spirits festival celebrating Utah breweries and distilleries. 
    • SLUG Games: The largest amateur ski and snowboard competition in Utah.
    • SLUG Cat: An alley cat-style bicycle race through downtown Salt Lake City.
    • SLUG Picnic: An outdoor concert series featuring Utah musicians.

    Sponsorship opportunities are available for each event.