Quotidian Ragazine Offers A Wrinkle in Time With Enduring Fashion

For Dillon Firestein, vintage fashion is a way to bridge the gap between the past and present — honoring history through modern self-expression. As the owner of Quotidian Ragazine, a vintage clothing retailer based in Salt Lake City, Firestein hopes his store will inspire curiosity and connection through clothing.

To him, vintage style can be a way of honoring the wearers who came before us. “I think it’s very human to continue the story of somebody’s legacy through a clothing item,” he says. This notion is the creative inspiration behind Quotidian Ragazine: giving timeless pieces a second life. The store rejects the pace of fast fashion that has given rise to overproduction and fleeting trends. Whether it’s a wool hunting jacket or a peacoat from the 1930s, Firestein’s curation favors garments that stand the test of time.

“I’m not looking to adhere to fashion trends. I want someone to be the final owner when they purchase something from me.”

Firestein was introduced to the world of clothing and customer service through his early jobs in high school and college. Working in retail at familiar stores like Jack Wills and rag & bone, he was exposed to the tailored and preppy styles that influenced his early fashion sense. But if you ask him, the curator’s biggest style inspiration predates both of those brands. “I think a lot about my grandfather — he was a very well-dressed man,” he says. “Always in a suit and tie … dressed down was still very dressed up for him.”

“I think it’s very human to continue the story of somebody’s legacy through a clothing item.”

These early influences encouraged Firestein’s passion for vintage clothing, culminating in Quotidian Ragazine — named for well-loved items that are worn “every day” (Quotidian) and tells a story (Ragazine). The retailer carries on his grandfather’s legacy of dressing up, featuring formalwear and high-quality pieces in his personal wardrobe and store. After years of online sales, Firestein launched a Salt Lake City showroom at the end of July, where he currently welcomes shoppers on an appointment-only basis. He aims to offer a luxury retail experience where no detail is overlooked and he can inspire curiosity in his customers. “I hope that more people will take a second to learn where their clothes come from,” he says.

“Talking to people about clothes … that’s what invigorates me.”

When it comes to his personal style, Firestein’s favorite piece in his wardrobe is a pair of paint-splattered suit trousers from the 1940s. “I’m not a person who wears a lot of black,” he says, although he does source more neutral pieces for his store. To him, part of vintage’s appeal is discovering one-of-a-kind items that never go out of style. “I’m not looking to adhere to fashion trends,” he says. “I want someone to be the final owner when they purchase something from me.” With workwear styles dominating many vintage shops, Quotidian Ragazine stands out, offering more formalwear with an emphasis on craftsmanship and an intimate customer experience.

“I think a lot about my grandfather — he was a very well-dressed man.”

Looking ahead, the shop founder hopes to expand the footprint of Quotidian Ragazine with a permanent retail location and standing business hours. More than anything, Firestein wants to create a space where he can connect with people. “Talking to people about clothes … that’s what invigorates me,” he says.

Like the pieces it carries, Quotidian Ragazine is one-of-a-kind; a space designed to bring people together. Follow Quotidian Ragazine on Instagram at @quotidianragazine or book a private appointment at the showroom in downtown SLC and experience the collection yourself.

Read more about local fashion:
Thrifthood: A Third Space for Excellence in Vintage Sportswear
MAEKShift is Sustainable Handmade Fashion for the Clown in All of Us