SLUG Mag’s mission is to amplify Salt Lake City’s thriving alternative and underrepresented music, arts, community and events subcultures with thoughtful media coverage and event curation. We do this by producing our monthly print edition, a bi-weekly podcast focused on local music, monthly events and more.
MUSIC • ARTS • EVENTS • COMMUNITY
78% of readers have been reading SLUG regularly for three or more years.
89% of SLUG readers attend live shows on a regular basis.
84 % of SLUG readers drink liquor, beer and/or wine.
75% of SLUG readers go out to eat once a week or more.
58% have earned an associate degree or higher.
46% have earned a bachelor’s degree or higher.
12% have earned a master’s degree or higher.
49% of SLUG readers identify as women.
48% of SLUG readers identify as men.
3% of SLUG readers identify as non-binary.
95% of SLUG readers consider local shopping and eating important.
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.
92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.
58% of SLUG readers are between the ages of 21 and 34.
37% of SLUG readers are 35 and older.
87% of SLUG readers attend arts-specific events on a regular basis.
Statistics and demographics about SLUG Mag’s readers.
Performing Arts: From dance and theater to clownery and drag, our first-ever Performing Arts issue spotlights the entertainers and productions that are lighting up Utah’s stages.
37th Anniversary — Best of the 2000s: SLUG celebrates 37 years as an independent, alternative magazine with a retrospective of the music, culture and communities that defined the early 2000s in Utah.
Utah Changemakers: This issue honors the passionate activists and pioneering organizations across Utah who are challenging the status quo and leading the charge for a better future.
Utah Beer & Spirits: For the 18th year in a row, SLUG pours into Utah’s thriving craft beverage scene, profiling brewers and distillers who are pushing boundaries and raising glasses across the state.
Eat Local: From food trucks to fine dining, SLUG’s 11th annual Eat Local Issue showcases Utah’s ever-evolving culinary creativity and the extraordinary people behind every plate.
LGBTQ+ Pride: SLUG celebrates the strength and joy of Utah’s queer community in our fifth annual LGBTQ+ Pride Issue, spotlighting underrepresented voices that transform and inspire.
Get Outside: Whether it’s skating, climbing, biking or trailblazing, SLUG highlights the people, places and natural wonders that drive us to explore Utah’s incredible outdoor landscapes.
18th Annual Craft Lake City DIY Fest: Ahead of the 2026 Craft Lake City DIY Festival, SLUG showcases Utah’s artisans, craft foodies, STEM engineers and vintage vendors who embody the do-it-yourself ethos.
Utah Fashion: This issue recognizes the eclectic designers, vintage shops and models reshaping our state’s style identity, showing off fashion innovators outside the mainstream.
Utah Music: SLUG turns up the volume on the diverse local music scene — from DIY artists to record shops to underground venues, these are the people evolving Utah’s sound.
Local Photography: For our ninth annual Local Photography Issue, SLUG captures Utah’s brilliant photographers through stunning visuals, telling the stories behind the snapshots.
Winter in Utah: SLUG embraces the magic of the “Greatest Snow on Earth,” both through action-packed ski and snowboard adventures and through cozy holiday activities.
Issue themes for every month for the year 2026.
SPREAD:
Image Area:
16” (W) x 10.125” (H)
Bleed:
17” (W) x 11.125” (H)
HALF PAGE VERTICAL:
3.75” (W) x 10” (H)
SIXTEENTH PAGE:
1.8125” (W) x 2.4125” (H)
FULL PAGE:
Image Area:
7.625” (W) x 10.125” (H)
Bleed:
8.625” (W) x 11.125” (H)
QUARTER PAGE:
3.75” (W) x 4.95” (H)
HALF PAGE HORIZONTAL:
7.625” (W) x 4.95” (H)
EIGHTH PAGE:
3.75” (W) x 2.4125” (H)
Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.
All text and images need to be inside the gray area.
* INSERT PRICING & SPECIAL ADVERTISEMENT PLACEMENT AVAILABLE UPON REQUEST.
Get seen in Utah’s most progressive, monthly, held-in-your-hands media. See more
Mark your calendars! Send your ad to our team by the middle of the previous month. Exact deadlines for each issue are listed below. See more
52% of SLUG readers check SLUGMag.com multiple times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.
Daily calendar sponsored events listing image slide on SLUGMag.com.
Monthly, Weekly Newsletter
Be featured in SLUG’s newsletter featuring the best of SLUG’s weekly/monthly content.
Billboard Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Medium Rectangle Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Displayed in different sizes and locations on SLUGMag.com, according to your budget, goals and preferences. See more
Includes one article written by SLUG Magazine spotlighting your product and its industry.
Stays up on SLUGMag.com forever.
Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
All branded content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.
Guarantee an article written by SLUG spotlighting your project and its industry. Available in print, online or both. See more
SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands and artists.
New episodes uploaded twice a month to Spotify and Apple Podcasts, where listeners can subscribe and listen for free. Also available on SLUGMag.com.
Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG Soundwaves spotlights up-and-coming local musicians and the Utah music scene. See more
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine — our annual events are the pathway to community-building with Utah influencers
A local beer and spirits festival celebrating Utah breweries and distilleries.
Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. In February 2026, SLUG celebrates 37 years!
Sponsorship opportunities are available for each event.
SLUG Mag invests in the community by hosting events like Localized, Brewstillery, SLUG Cat and our Anniversary Party. Sponsorship and event activation opportunities are available. See more
SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
Photographic proof is available for all distribution jobs.
SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG’s specialized delivery team will distribute your posters, handbills and newsletters all across the state. See more
Social Media
68% of SLUG readers check social media on an hourly basis.
SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.
Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.
SLUG’s Instagram features a beautifully curated feed full of community and events!
Promote your message and increase your followers by purchasing posts on our Instagram, Facebook, Twitter/X or TikTok. You send us the content or we can create it for you. See more