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    LOYAL READERS

    78% of readers have been reading SLUG regularly for three or more years.

    GENDER

    49% of SLUG readers identify as women.

    48% of SLUG readers identify as men.

    3% of SLUG readers identify as non-binary.

    COMMUNITY–FOCUSED

    92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.

    CONCERT–GOERS

    89% of SLUG readers attend live shows on a regular basis.

    LOCAL–ORIENTED

    95% of SLUG readers consider local shopping and eating important.

    AGE

    58% of SLUG readers are between the ages of 21 and 34.

    37% of SLUG readers are 35 and older.

    FOOD & DRINK

    84% of SLUG readers drink liquor, beer and/or wine.

    75% of SLUG readers go out to eat once a week or more.

    ENGAGED

    75% of SLUG readers have attended or participated in a SLUG event and/or promotion.

    ART LOVERS

    87% of SLUG readers attend arts-specific events on a regular basis.

    HIGHLY EDUCATED

    58% have earned an associate degree or higher.

    46% have earned a bachelor’s degree or higher.

    12% have earned a master’s degree or higher.

    DISTRIBUTION

    SLUG Magazine’s print edition streets the first Friday of every month and can be found
    “anyplace cool.” Our print magazines feature an assortment of themes.

    SLUGMag.com releases exclusive digital content throughout each week. Find SLUG’s Brand Ambassadors at various events around the valley, like the Downtown Farmers Market or the Twilight Concert Series, promoting SLUG and cultivating new readers.

    MUSIC • ARTS • EVENTS • COMMUNITY

    PRINT

    Monthly print publication streets the first Friday of every month, “anyplace cool.”

    1/16-page, 1/8-page, 1/4-page, 1/2-page, full-page and spread ad sizing available. 20,000 issues distributed monthly statewide.

    Printed inserts available.

    PRINT AD DEADLINES

    PRINT ADVERTISEMENT DEADLINES PDF DOCUMENT

    TECHNICAL SPECS

    BLEED LINE
    Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.
    LIVE AREA
    All text and images need to be inside the gray area.

    SPREAD:
    Image Area:
    16” (W) x 10.125” (H)
    Bleed:
    17” (W) x 11.125” (H)

    HALF PAGE
    HORIZONTAL:
    7.625” (W) x 4.95” (H)

    QUARTER PAGE:
    3.75” (W) x 4.95” (H)

    FULL PAGE:
    Image Area:
    7.625” (W) x 10.125” (H)
    Bleed:
    8.625” (W) x 11.125” (H)

    HALF PAGE
    VERTICAL:
    3.75” (W) x 10” (H)

    EIGHTH PAGE:
    3.75” (W) x 2.4125” (H)

    SIXTEENTH PAGE:
    1.8125” (W) x 2.4125” (H)

    DOWNLOAD TEMPLATES: .PDF | .JPG

    ACCEPTED FILE FORMATS:

    • All ads must be submitted in CMYK.
    • TIFF, JPEG, PDF.
    • 300 dpi or higher.
    • Illustrator EPS version CC or lower (save all fonts as outlines).

    PRINT ADVERTISEMENT SPECIFICATIONS

    OTHER OFFERS:

    • Want SLUG Magazine to shape your advertisment ideas into the printed form?
    • SLUG has a team of talented designers to build your vision.

    * INSERT PRICING & SPECIAL ADVERTISMENT PLACEMENT
    AVAILABLE UPON REQUEST.

    PODCAST

    • SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
    • New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free.
      Also available on SLUGMag.com.
    • Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode.

    * All scripts are written by SLUG and voiced by SLUG staff contributors.

    DIGITAL

    52% of SLUG readers check
    SLUGMag.com multiple
    times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.
    • Monthly public newsletters highlighting the new issue.
    • Biweekly enter-to-win emails spotlighting our different clients.
    • Ask about creating your own enter to win contest giveaway on SLUGMag.com.
    • Exclusive email blasts are also available.

    Billboard Web Banner Ad Group:

    Sizes included with purchase (for optimized viewing on mobile and tablets):

    • Billboard:
      970 pixels (W) X 250 pixels (H)
    • Custom Mobile:
      750 pixels (W) X 200 pixels (H)
    • Leaderboard:
      728 pixels (W) X 90 pixels (H)
    • Mobile Leaderboard:
      320 pixels (W) X 50 pixels (H)

     

    Medium Rectangle Web Banner Ad Group:

    Sizes included with purchase (for optimized viewing on mobile and tablets):

    • Medium Rectangle:
      300 pixels (W) X 250 pixels (H)
    • Vertical Rectangle:
      240 pixels (W) X 400 pixels (H)

    SOCIAL MEDIA

    68% of SLUG readers check social
    media on an hourly basis.

    • SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.
    • Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.
    • SLUG’s Instagram features a beautifully curated feed full of action shots and community engagement.

    Facebook

     

    SLUG Facebook Screenshot

    Instagram

     

    SLUG Instagram Screenshot

    X

     

    DISTRIBUTION

    • SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
    • SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
    • Photographic proof is available for all distribution jobs.

     

    NATIVE CONTENT

    • Includes one article written by SLUG Magazine spotlighting your product and its industry.
    • Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
    • Stays up on SLUGMag.com forever.
    • All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.

    EVENTS

    75% of SLUG readers have attended
    or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers.

    • Localized: A monthly concert featuring Utah Musicians.
    • SLUG Mag’s Brewstillery: A local beer and spirits festival celebrating Utah breweries and distilleries. 
    • SLUG Cat: An alley cat-style bicycle race through downtown Salt Lake City.
    • SLUG Picnic: An outdoor concert series featuring Utah musicians.
    • SLUG Mag’s Annual Anniversary Party: Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. n February 2024, SLUG Celebrates 35 years!

    Sponsorship opportunities are available for each event.

    2024 Schedule

    January 2024

    Film In Utah Issue: To celebrate 100 years of film and television in Utah—and as a way to underscore the significance of Utah film festivals—SLUG is covering local creatives and chatting with Sundance and Slamdance filmmakers.

    February 2024

    SLUG Magazine’s 35th Anniversary Issue – Local Leadership: SLUG celebrates local leaders who create change within our community. This issue recognizes their contributions alongside SLUG’s anniversary, celebrating 35 years as an independent, alternative magazine.

    March 2024

    Pets Issue: An ode to our favorite animal companions, SLUG’s second annual Pets Issue spotlights local businesses, artists, organizations and events dedicated to servicing Salt Lake City’s animal community.

    April 2024

    Brewstillery Local Beer and Spirits Issue: SLUG Mag celebrates seven years of Brewstillery events and spotlights new innovations in local beer and spirits! With the continual growth of Utah’s brewery and distillery scene, SLUG taps into what makes our community a pivotal libation station.

    May 2024

    Local Food Issue: Yum, local food! SLUG celebrates nine years of the annual Local Food Issue by covering the local organizations, farms and restaurants that contribute to the breadth of our diverse food scene.

    June 2024

    Pride LGBTQ+ Issue: As vibrant as our city, SLUG’s annual Pride LGBTQ+ Issue expresses gratitude for the creatives, activists, resources and leaders who are loud and proud members of the local queer community.

    July 2024

    Outdoorsy Issue: SLUG showcases the best of Utah’s outdoor community and the beauty of our environment by highlighting organizations and causes that get readers outside and active during the summer!

    August 2024

    16th Annual Craft Lake City DIY Festival Issue: Previewing the annual Craft Lake City DIY Festival, SLUG covers CLC’s 16-year milestone of showcasing local artisans, performers, foodies, DIY engineers and vintage vendors.

    September 2024

    Local Fashion Issue: For the first time ever, SLUG is dedicating a full issue to the Utah fashion designers, vintage shops, alternative beauty innovators and trend-setting style icons that keep our state looking fresh!

    October 2024

    Local Music – Graphic Design Issue: SLUG aims to combine two creative cornerstones of SLC into one issue—our music and design communities! Read more on the musical luminaries that are shaping the local scene while enjoying intricately crafted layouts designed by the city’s most talented graphic artists.

    November 2024

    Local Photography Issue: SLUG showcases the work of local photographers that capture the culture, style and vibrancy of our city and beyond through a contemporary lens in our Seventh Annual Local Photography Issue.

    December 2024

    Sportz Issue: To finish our slate of coverage for the year, SLUG goes beyond the major leagues by featuring diverse Utah athletic communities, with special emphasis on winter sports and “The Greatest Snow on Earth”!