Intelligent Designers & Fabrication Evolved: M3LD
Good design shouldn’t draw attention to itself, even if the thing designed does. It should seem as though a space or object has just always existed. But there will always be someone behind the scenes obsessing over the details. Utah has many talented designers and fabricators—people who don’t merely wish something exists but make it through the power of will and specialized knowledge. The people at Creative Services Bureau, HI Co-operative, M3LD and Project Sunday are all talented in different ways. Though their mediums and tools may vary, they are unified through a love of beautiful form and perfect function.
Although M3LD formed relatively recently, the foundations of the company were laid much earlier when founders Andrea Beecher and Brian Garrett were working as design consultants and fantasizing about creating their own home décor. In 2013, they partnered with Jason Frederick, who helped make their dreams reality. They now offer a variety of sculptural home furnishings and accessories, all with a modern slant, though their inspirations are varied. “We’re all loving coke-den chic—the brass, the chrome, sexy porn mustaches, velour, velvet, really rich, saturated colors … just anything that’s verging on tacky but also masculine,” says Beecher.
M3LD offers a variety of products, from PVC wall tiles, which lend a brutalist architecture vibe, to sculptures, lamps and even pet dishes. In the future, they plan to branch out into even bigger, more elaborate items. “[We want to do] case goods, upholstery, larger furniture pieces, rugs,” says Garrett. “That’s kind of our end goal. We want to have the whole shebang to outfit homes.” Their entire product line is unique and highly stylized, looking like it would best be matched with cat-eye makeup, a well-stocked home bar and a strong sense of personal aesthetic, though one doesn’t have to sport a Bardot bouffant to see the appeal.
M3LD also offers residential and commercial design services. Despite their strong personal preferences, they are quick to point out that they know there are times and places for different looks. “It’s less about us imposing our look on people, and it’s more about helping to give our clients their own design voice—helping to inspire them to the next level and kind of pushing them out of their comfort zone,” says Beecher. “It’s really just about getting to know them and the needs that they have.” Some of their most recent projects include Laziz Kitchen and Table X, and in addition to their ongoing residential-home projects, they are also working with a large company in Orem to design an office space. Says Beecher, “It’s about showing [clients] what’s possible and what can be available to them in their life.”