On Monday, September 16, Nike Snowboarding hosted a 24-hour online premiere of their newest shred flick, Never Not. Directors Joe Carlino and Per-Hampus Stalhanske split the film into two parts. Part 1 is your traditional snowboarding movie with backcountry pow scenes and city rails, while Part 2 has a documentary-like focus, bringing clarity to the snowboarding wizards behind the curtain