All-Wheel Impact: Sharing the Love with Mark Miller Subaru

Have you ever heard the stereotypes about Subaru drivers? As the cliché goes: If you drive a Subaru, you’re either an outdoor enthusiast, an animal lover or a lesbian. So basically, SLUG Magazine’s entire audience.

All jokes aside, Subaru has a positive reputation for a reason. Not only are their vehicles reliable and ready for adventure, but the company and its retailers actually care about making the world a better place. It’s all part of the “Subaru Love Promise,” and it’s the type of commitment I wish more corporations would adopt — with five core pillars including environment, health, education, pets and community.

Mark Miller Subaru: Share the Love & Support Local Causes

The best part is, this promise applies at a local scale, with each Subaru retailer around the country working to make their own community impact. Here in Salt Lake, we’re fortunate to have Mark Miller Subaru doing just that. And in the Subaru world, the holiday season means it’s also “Share the Love” season!

“From Thanksgiving to New Year’s, Subaru donates $250 for every new car we sell, and we match it when our hometown charities are selected.”

“Share the Love is my favorite event by far that we do here at Mark Miller,” says Jeff Miller, retailer’s CEO. “From Thanksgiving to New Year’s, Subaru donates $250 for every new car we sell, and we match it when our hometown charities are selected. We’re the only dealer in Utah that does a full match.”

For every car a customer leases or buys and selects one of two local charities, Miller and his team donate a total of $500. They handpicked Girls on the Run Utah, which empowers girls to embrace their inner strength and develop life skills, and Utah Support Advocates for Recovery Awareness (USARA), which supports addiction recovery through community and connection.

Mark Miller Subaru Community Impact and Charity Work

If that level of contribution sounds unique for a business, that’s because it is. But Mark Miller Subaru is unique — in fact, they’re Utah’s only auto retailer registered as a Benefit Corporation. This means they legally commit to creating a positive impact on society and the environment, not just focusing on their bottom line. Miller, a fourth-generation car retailer, began his career in the family business in 2003, and his upbringing taught him to care about more than just profits.

“If my parents taught me anything, it’s that we’re a big part of this community we live in, and it’s our responsibility to give back to it.”

“My family started back in the ‘20s and ‘30s selling Fords, and we’ve worked our way up. I was always learning how to take care of customers and how to do business the right way,” Miller says. “If my parents taught me anything, it’s that we’re a big part of this community we live in, and it’s our responsibility to give back to it and be a part of it in a good, positive way. Car dealers get a bad rap, and we try to change that every day.”

Under Miller’s leadership, Mark Miller Subaru has donated nearly $3 million to local charities since 2010. With the donations they receive this year, Girls on the Run hopes to fund scholarships and buy shoes for girls in the community who can’t afford their programs. USARA intends to purchase a new outreach vehicle (a Subaru, obviously) so they can take their support further and help more people in need.

Subaru Vehicles for Adventure and Community Support

“Subaru’s the best car out there, especially for mountain environments, recreation and outdoors.”

So if you’re in the market for a new car this holiday season, Mark Miller Subaru has it all: a great inventory (including brand new 2026 Outbacks and Solterras, hybrid Crosstreks and hybrid Foresters) and a great cause. Still not convinced? I asked Miller to give us his final pitch.

“Subaru’s the best car out there, especially for mountain environments, recreation and outdoors,” Miller says. “But from a retailer standpoint, just purchasing a vehicle from us, you can rest assured that your money’s going to a company that cares about your community … and making this the best state in the country. We’re going to continue to do that forever.”

Visit markmillersubaru.com to browse their inventory, or stay in the loop about Share the Love on Instagram at @mmsubaru.

Read more about local businesses who care about the SLC community:
El Potrero Market: Planting the Seeds of Community
Four Favorite Queer Books at Under the Umbrella