SLUG Mag’s mission is to amplify Salt Lake City’s thriving alternative and underrepresented music, arts, community and events subcultures with thoughtful media coverage and event curation. We do this by producing our monthly print edition, a bi-weekly podcast focused on local music, monthly events and more.
MUSIC • ARTS • EVENTS • COMMUNITY
78% of readers have been reading SLUG regularly for three or more years.
89% of SLUG readers attend live shows on a regular basis.
84 % of SLUG readers drink liquor, beer and/or wine.
75% of SLUG readers go out to eat once a week or more.
58% have earned an associate degree or higher.
46% have earned a bachelor’s degree or higher.
12% have earned a master’s degree or higher.
49% of SLUG readers identify as women.
48% of SLUG readers identify as men.
3% of SLUG readers identify as non-binary.
95% of SLUG readers consider local shopping and eating important.
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.
92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.
58% of SLUG readers are between the ages of 21 and 34.
37% of SLUG readers are 35 and older.
87% of SLUG readers attend arts-specific events on a regular basis.
Statistics and demographics on SLUG Mag’s readers.
SPREAD:
Image Area:
16” (W) x 10.125” (H)
Bleed:
17” (W) x 11.125” (H)
HALF PAGE VERTICAL:
3.75” (W) x 10” (H)
SIXTEENTH PAGE:
1.8125” (W) x 2.4125” (H)
FULL PAGE:
Image Area:
7.625” (W) x 10.125” (H)
Bleed:
8.625” (W) x 11.125” (H)
QUARTER PAGE:
3.75” (W) x 4.95” (H)
HALF PAGE HORIZONTAL:
7.625” (W) x 4.95” (H)
EIGHTH PAGE:
3.75” (W) x 2.4125” (H)
Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.
All text and images need to be inside the gray area.
* INSERT PRICING & SPECIAL ADVERTISEMENT PLACEMENT AVAILABLE UPON REQUEST.
Get seen in Utah’s most progressive, monthly, held-in-your-hands media. See more
Mark your calendars! You’ll want to have your ad to our team mid month of the previous month you’re advertising in. Exact dates for each issue are listed. See more
52% of SLUG readers check SLUGMag.com multiple times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.
Daily calendar sponsored events listing image slide on SLUGMag.com.
Monthly, Weekly Newsletter
Be featured in SLUG’s newsletter featuring the best of SLUG’s weekly/monthly content.
Billboard Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Medium Rectangle Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Distributed in different sizes and locations on slugmag.com. According to your budget, goals and preference. See more
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers
A local beer and spirits festival celebrating Utah breweries and distilleries.
Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. n February 2024, SLUG Celebrates 35 years!
Sponsorship opportunities are available for each event.
SLUG Mag invests in the community by hosting events: Localized, Brewstillery, SLUG Cat and our Annual anniversary Party. Sponsorship and event activation opportunities are available. See more
Includes one article written by SLUG Magazine spotlighting your product and its industry.
Stays up on SLUGMag.com forever.
Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.
Guarantee an article written by SLUG spotlighting your project and its industry. Available in print, online or both. See more
68% of SLUG readers check social media on an hourly basis.
Promote your message and increase your own followers by purchasing postings on our Facebook, Twitter, Tiktok, Instagram, LinkedIn, Youtube or Reddit. You sent us the content, we will post it and tag you. See more
SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free. Also available on SLUGMag.com.
Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG Soundwaves spotlights local and up-and-coming musicians. See more
SLUG Magazine offers distribution of your posters, handbills and newsletters all around the valley.
Photographic proof is available for all distribution jobs.
SLUG’s experienced distribution team is knowledgeable of high-traffic areas, ensuring engagement and visibility for all items.
All scripts are written by SLUG and voiced by SLUG staff contributors.
SLUG’s specialized delivery team will distribute your posters, handbills and newsletters all across the state. See more
Film In Utah: For a behind-the-scenes look at Utah’s thriving film scene—from Sundance and beyond—SLUG is covering the filmmakers that make our state a renowned spot for cinematic excellence!
36th Anniversary – Best of the 90s: To celebrate 36 years as an independent, alternative magazine, SLUG takes a look back at the music, arts, community and culture that defined the magazine’s very first decade of making a scene.
Local Leaders: SLUG highlights the local leaders who are creating positive change in Utah’s communities. This issue recognizes the contributions of activists, organizations and individuals that make our state a better place!
Local Beer & Spirits Issue: This issue highlights and celebrates the continued innovations of Utah’s best brewers and distillers. We’ve been covering Utah’s brewery and distillery scene for the past 17 years. With its continual growth, SLUG continues to tap into what makes our community a pivotal libation station.
Eat Local: Here’s to a decade of SLUG covering Utah’s outstanding food scene! From new, upscale eateries to locally made specialty treats, our 10th annual Eat Local Issue showcases the ever-expanding culinary greatness in Utah.
LGBTQ+ Pride: SLUG’s fourth annual LGBTQ+ Pride Issue shines a light on the resilience, creativity, diversity and beauty of the queer community that makes our city special.
Utah Music: SLUG shows off what makes Salt Lake City a hotbed for musical metamorphosis—from recording engineers and DIY promoters to teens starting garage bands.
Craft Lake City DIY Festival: In anticipation of the 17th Annual Craft Lake City DIY Festival, SLUG previews the local artisans, craft foodies, STEM engineers and vintage vendors to keep an eye out for!
Local Fashion: SLUG’s Local Fashion issue celebrates the diverse and resourceful community of designers, vintage shops and models disrupting the mainstream apparel industry and keeping Salt Lake City stylish.
Halloween: SLUG’s Halloween Issue gives Utah locals spooky stories, haunted happenings and witchy creative spirits to sink their teeth into! We’ve got a few tricks up our sleeve (and plenty of treats, too).
Local Photography: For our eighth annual Local Photography Issue, SLUG provides a snapshot of Utah’s brilliant photographers, each of whom views our state through a unique creative lens.
To Be Determined: SLUG likes to keep things fresh! We’re always brainstorming new ideas for how to expand our coverage. Stay tuned to find out how we’ll finish our slate of issues for the year.
Issue themes for every month for the year of 2025
