Jessica Davies is a baker, vegan and the self-described “boss bitch.” Davies is the owner of Passion Flour, a patisserie which specializes in vegan french pastries and custom cakes.
Every month, SLUG Style features a distinct and unique member of the community and asks them why they do what they do. Exploring more than just clothing, SLUGStyle is an attempt to feature the people who give Salt Lake City flavor through personality and panache.
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“I knew from a young age that I had an interest in cake decorating,” says Davies. “I helped my mom do it all through elementary and junior high. In high school I took some off course campus classes that went over restaurant management as well different aspects of the culinary industry because I didn’t know exactly what I wanted to go into. I went to the French Pastry School in Chicago, because I wanted to focus on cake decorating and pastry, but not Americanized pastry. I wanted to do French baking. I think that European baking as a lot more to it, is a lot more detail orientated, and I am a perfectionist, so I like it.” Photo: @clancycoop
“We’re going to be doing a fundraiser come November. It’s called Books 4 Change, through Future 4 Africa. It’s based in Ghana, what they’re doing is instilling good reading habits in children in rural Africa. This includes teaching many of them to read,” says Davies. “We’re trying to raise funds. We’re going to donate 10 percent of all of sales for the month of November to help them build a library.”
Photo: @clancycoop
“I moved to Hawaii where I got to work for a world renowned cake company, learning how to do custom cakes, shaped cakes and tiered cakes. While I was in Hawaii I started converting all my recipes to vegan recipes, which is really hard because the French love butter and eggs and gelatin,” says Davies. “So I started converting in Hawaii, and then when I moved home I started applying for places but then I realized I just wanted to offer something to the community here that they don’t have already. So I just decided to go and open a business with it.” Photo: @clancycoop
Regarding her stylistic influences, Davies says, “I would say Farrah Fawcett’s an influence. I’m really into ’70s right now. I feel like just because she’s America’s sweetheart. She has that cowgirl aspect to her, but she’s really fun. And then Barbara Hulanicki. She was a Polish fashion designer.” Photo: @clancycoop
“I used to try to have a very neutral colored wardrobe, but I just recently started experimenting, again, ’70s coming back up, with rust orange and mustard yellow and things like that. I love it when it’s in textures with black,” says Davies. Photo: @clancycoop
“I used to not dress up while I was working. I used to just have a work wardrobe and at home wardrobe, but then I realized it got boring because I’m at work more,” says Davies. “I’m here 70 hours a week, so it’s boring to always be dressed down. I picked up my wardrobe for here and that’s more of my dressy casual, like crop tops, but still with that ’70s vibe.” Photo: @clancycoop
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