Authors: Shawn Mayer
On The Road Again: Windells Camps Out at Brighton
If you have never been to Mt. Hood’s summer camps, you are really missing out. Fortunately for you, though, Windells has been On The Road. … read more
SLUG Games: Slash Bash Presented By Ken Garff Fiat Recap
DJ Heinous Society provided the soundtrack as hordes of groms hiked feverishly to impress the judges with their pure guts and determination. Only the top five would advance to the finals, so it was now or never. … read more
Bridges, Bones and Brigades: The History of Skateboarding
This January, Stacy Peralta returns to Park City to premiere his fourth Sundance documentary, Bones Brigade: An Autobiography. The film tracks how the Bones Brigade influenced the most pivotal moments in skateboard history. During their reign, this handful of skaters started the transformation from slalom skating into modern street art. … read more
Secret Agent(cy) M(e)n: Unveiling Super Top’s Secret
Working for a design firm is kind of like being a CIA operative. Everything is on a need-to-know basis. Whom you’re working for and your exact task at hand are between you and the client—everything else is cloak-and-dagger.There is one agent or agency that comes with referrals and recommendations for their expertise in creative intelligence: Super Top Secret. … read more
Live Dew-ds: Exposing Snowbasin
From February 9-12, some of the world’s biggest names in skiing and snowboarding will be returning to Utah. Over the past years, this particular stop has proven successful—breaking attendance records daily and providing Snowbasin with a ton of exposure. In order to learn how this competition found its way to Utah, I met with the guys behind the scenes and spent a day on the hill. … read more
The SLUG Games: Shred the Park After Dark
On Saturday, March 10, Park City Mountain Resort played host to Shred the Park After Dark, the second and final contest of the SLUG Games series. With the sun shining bright, deep into the late afternoon, the snow kids turned up in droves to compete for bragging rights. With nearly 50 competitors, the table was set for another installment of SLUG-style madness. … read more
Stop, Collaborate and Brew It!
You may have noticed a new advertising scheme that has developed over the past few years: co-branding and product collaborations. By utilizing this marketing tool, local and domestic brands can step outside their designated target audience and embrace those with similiar ideals. Brewvies, X96 and The Arts Fest are a few local organizations that have figured out the best collaborations are those that include alcohol. … read more
Busting Out the Lowcard
In 2002, while playing lottery tickets, zine maker and skater Rob Collinson’s slap-happy pamphlets would unofficially become a mag. Ironically enough, the name for Lowcard came to Collinson while he was scratching away on a lotto ticket titled “High Card.” The object of the ticket was to reveal the highest card and win some cash-ola. However, Collinson confesses that, “I always got low cards on the tickets.” … read more
Blazing Battles: SOD Heats up Ogden
On Saturday July 14, we escaped deep into the heart of Ogden to chill out at Crossroads Skatepark for the first Summer of Death skate series contest. Typically, a hot warehouse full of groms and sweaty old men is not a place you want to be when the temps are soaring past the hotter-than-hell marker on your thermometer. Fortunately, the locale worked out perfectly since, for the first time in months, the water molecules in the clouds finally decided to band together and pay us a visit. … read more
Digging for Gold: Team Prospect Goes Knuckle Deep
Team Prospect is Smith Optics’ and Spacecraft Collective’s Intermountain, regional grassroots, ski and snowboard team. Being a part of this experience offers local athletes the opportunity to fast-track advancement through their five-tier sponsorship program. What sets Team Prospect apart from other flow sponsorships is the organization from top to bottom. The riders are backed by seasoned leaders and a company dedicated to life-long relationships, offering rider input and a larger-than-most advertising/marketing budget for its riders, regardless of their status. … read more
I Thought I Told Ya… I’m a Roughneck Souljah
Season 2, Episode 1 of “It’s a Rough Life” opens up with Johnny Roughneck, arguing with his “art director.” Flustered and in a sort of panic, Roughneck explains that the tour is a few days away, and they don’t even have any fucking flyers designed or printed. He knows he can’t do it all, but he feels the need to, sometimes—well, most of the time. He’s high-strung, opinionated, passionate and determined. Why is the flyer so damn important, what is this tour, what is Roughneck Hardware and, most importantly, who the fuck is this guy? … read more
