Authors: Shawn Mayer
Live Dew-ds: Exposing Snowbasin
From February 9-12, some of the world’s biggest names in skiing and snowboarding will be returning to Utah. Over the past years, this particular stop has proven successful—breaking attendance records daily and providing Snowbasin with a ton of exposure. In order to learn how this competition found its way to Utah, I met with the guys behind the scenes and spent a day on the hill. … read more
The SLUG Games: Shred the Park After Dark
On Saturday, March 10, Park City Mountain Resort played host to Shred the Park After Dark, the second and final contest of the SLUG Games series. With the sun shining bright, deep into the late afternoon, the snow kids turned up in droves to compete for bragging rights. With nearly 50 competitors, the table was set for another installment of SLUG-style madness. … read more
Stop, Collaborate and Brew It!
You may have noticed a new advertising scheme that has developed over the past few years: co-branding and product collaborations. By utilizing this marketing tool, local and domestic brands can step outside their designated target audience and embrace those with similiar ideals. Brewvies, X96 and The Arts Fest are a few local organizations that have figured out the best collaborations are those that include alcohol. … read more
Busting Out the Lowcard
In 2002, while playing lottery tickets, zine maker and skater Rob Collinson’s slap-happy pamphlets would unofficially become a mag. Ironically enough, the name for Lowcard came to Collinson while he was scratching away on a lotto ticket titled “High Card.” The object of the ticket was to reveal the highest card and win some cash-ola. However, Collinson confesses that, “I always got low cards on the tickets.” … read more
Blazing Battles: SOD Heats up Ogden
On Saturday July 14, we escaped deep into the heart of Ogden to chill out at Crossroads Skatepark for the first Summer of Death skate series contest. Typically, a hot warehouse full of groms and sweaty old men is not a place you want to be when the temps are soaring past the hotter-than-hell marker on your thermometer. Fortunately, the locale worked out perfectly since, for the first time in months, the water molecules in the clouds finally decided to band together and pay us a visit. … read more
Digging for Gold: Team Prospect Goes Knuckle Deep
Team Prospect is Smith Optics’ and Spacecraft Collective’s Intermountain, regional grassroots, ski and snowboard team. Being a part of this experience offers local athletes the opportunity to fast-track advancement through their five-tier sponsorship program. What sets Team Prospect apart from other flow sponsorships is the organization from top to bottom. The riders are backed by seasoned leaders and a company dedicated to life-long relationships, offering rider input and a larger-than-most advertising/marketing budget for its riders, regardless of their status. … read more
I Thought I Told Ya… I’m a Roughneck Souljah
Season 2, Episode 1 of “It’s a Rough Life” opens up with Johnny Roughneck, arguing with his “art director.” Flustered and in a sort of panic, Roughneck explains that the tour is a few days away, and they don’t even have any fucking flyers designed or printed. He knows he can’t do it all, but he feels the need to, sometimes—well, most of the time. He’s high-strung, opinionated, passionate and determined. Why is the flyer so damn important, what is this tour, what is Roughneck Hardware and, most importantly, who the fuck is this guy? … read more
Benson and Ledges: Cameron Giles Lights Up the Street Scene
Most BMX guys that I’m down with didn’t grow up with the luxuries of skate parks in which to mow down unsuspecting skaters—they advanced their skills with shovels and dirt in the woods, or by just mobbing the streets tricking on or off whatever was there. This is Cameron Giles, who, upon meeting me in my clownish snowboard gear, didn’t judge, but instead, offered me up a smoke. … read more
Gabe Spotts: Pushing through the Ranks
Gabe Spotts has become the next and newest Am to rise up from the Provo area. Like his friends and heroes Matt Fisher and Brodie Penrod, Spotts is hoping to garner enough attention to eventually get him out of the suburbs and into the big city. With the help of his sponsors, which include local companies Fortica Skateboards, Discrete Headwear, Skullcandy and Board of Provo, Spotts has been keeping the Utah scene relevant through traveling and competing on the amateur circuit. … read more
SLUG Games Slash Bash Presented by Ken Garff FIAT
Saturday, Feb. 28, marked the second and final contest of the 15th annual SLUG Games ski/snowboard series, SLUG Games: Slash Bash Presented By Ken Garff Fiat. Housed once again at the base of Millicent at Brighton Resort, over 100 competitors turned up for their chance at local fame and a sack full of goodies.