I’ve had the privilege of shooting with Coles a number of times, and have always been impressed by his skateboarding and his character. Coles doesn’t say a lot—he lets his skating do the talking. He is incredibly humble, yet completely confident in his abilities on a board. I’ve never heard a single complaint or even a curse word come out of his mouth when a spot was hard to skate, or the trick just wasn’t coming, or when I asked him to do a trick that he had never even done before (front nosegrind pop out). He always went for it and made it happen. Would you jump over a 16-stair ledge in Emerica slip-ons?

For this article, I wanted to incorporate Matty’s love for the outdoors into some of the photos we shot. On Labor Day, we set out to make something out of nearly nothing, and Coles didn’t disappoint.  After much lower-back strain from moving concrete slabs, a lot of dirt under the fingernails and one sacrificed set of bearings, here are the fruits of our labor.


"I think I first started liking “Matty” in high school, because that is what a lot of girls would call me… and it made me feel like a total babe."
Photo: Weston Colton

Four Questions for Matty Coles:

SLUG: Do you prefer Matt or Matty?
Coles: I really don’t care, but I sort of like both for different reasons. “Matt” is what I’ve gone by most of my life, and that’s what a lot of my good friends call me. “Matty” is different. Depending on who says it, it’s either really personal or really impersonal. But strangers usually call me Matty—that’s why I like it. It makes me feel popular or something. I think I first started liking “Matty” in high school, because that is what a lot of girls would call me… and it made me feel like a total babe.

"I don’t want to sound too phoney-baloney, but “skateboarding” is what you do."
Photo: Weston Colton

SLUG:  How has working in a shop changed your perception of skateboarding, as far as the kids, the scene, the industry, other shops (or mall chains like Zumiez), etc?
Coles: Well, skateboarding itself hasn’t really changed. I don’t want to sound too phoney-baloney, but “skateboarding” is what you do. It’s what YOU make it. It only changes if you change it. I think the thing that has changed for me is just how I’ve been exposed to the reality of many things skateboarding related and unrelated. The kids, the shops, the companies, the reps and the product… just like anything else, it can be very rewarding, but also disheartening. Things now don’t seem as simple as they were when I was just a stray shop kid. It’s a much bigger industry now, and it’s growing… for everybody except the shops. I feel like the industry as a whole has lost a lot of class. A lot of younger kids these days seem like they have little respect. They don’t realize there is no “best” in skateboarding. That applies to product, too.  It’s all preference. I say that a lot when I am at work. If these kids don’t wise up quick, they’ll lose the local skate shops, local teams and local support.  Save a skate shop—don’t buy ZUMIEZ!


"Save a skate shop—don’t buy ZUMIEZ!"
Photo: Weston Colton

SLUG: What are some of your interests outside of skateboarding?
Coles: I’ve gotten into a little bit of everything from electronics, computers and video games, to cars and sports, to sewing and crafts, to drawing, photography, and video work. But what really makes me happy is anything outdoorsy. I love it so much–hiking, climbing, backpacking, camping, fishing, hunting. That’s what I am really interested in. I love the adventure of it, the exploration, the danger, the peace, the beauty, the freedom and the simplicity. I also really like traditional archery. I would shoot my recurve every day until I moved to Salt Lake. I’ve recently moved again into a house with Dirk Hogan, Tony Washington and Cameron Starke. Now that I have a backyard again, I’ll be back at it.  I really wish I could just make for the mountains, start a colony and live off the land. Someday.

"Skating is one of the hardest things I do, but I can’t stop. I love it too much."
Photo: Weston Colton