You may have noticed a new advertising scheme that has developed over the past few years: co-branding and product collaborations. By utilizing this marketing tool, local and domestic brands can step outside their designated target audience and embrace those with similiar ideals. Brewvies, X96 and The Arts Fest are a few local organizations that have figured out the best collaborations are those that include alcohol. … read more
Heeeeeeere’s Johnny! The New Face of Moab Brewery
Chances are, you’ve noticed a couple new beers in the cooler at grocery stores and gas stations. The bold red, white and blue bull’s-eye of Johnny’s American IPA and the vintage, checkered turquoise-and-white Rocket Bike American Lager stand out on the shelf, both in appearance and size. If you looked closer at the four-pack of 16 oz tallboys, you may have been surprised to see that they were from Moab Brewery. … read more
Torche Song Trilogy: Drummer Rick Smith is Homeless and Happy
Beginning with 2008’s Meanderthal and continuing with the band’s newest release, Harmonicraft, Torche has steadily written material that has more in common with Led Zeppelin than with Black Sabbath. “We get a lot of shit for not being as ‘heavy’ as we used to be,” says drummer Rick Smith. “Not everyone is supposed to like your band.” … read more
A Sustainable Future for Local Beer
Brewing beer itself is not the most environmentally friendly business—it’s a complicated process involving a lot of water, energy and movement of heavy materials. It invariably comes with a lot of waste, which is why a local brewery working hard to offset these costs, while bringing you a high quality product, means so much to people here in Utah. Uinta Brewing has been doing its part by working toward energy self-sufficiency for over a decade. … read more
Top 5 Movies of 2012
Another year down and another Top 5 List for the film aficionados! Since we only have a small amount of time left before the volcanoes start erupting across the planet, here’s the list of 2012’s best and worst movie offerings … thus far! … read more
Localized – Staks O’Lee, Puddle Mountain Ramblers and Ugly Valley Boys
Roots music has always had a strong foothold in Salt Lake. With our rural history and independent spirit, folk, bluegrass, blues and country have all found a home here. We’re lucky enough to have the rough and gruff, down and dirty Ugly Valley Boys and the cotton lickin’, finger pickin’ Puddle Mountain Ramblers on June 8 for Localized this month at Urban Lounge with opener Staks O’Lee. … read more
Beer Match Challenge
You’re a grocery store clerk, and your drunken shoppers have dropped all their beer right before beer o’clock. They want to get checked out lickety-split, and you need to satisfy the customer before the hour strikes. Since they’re too inebriated to function, it’s up to you to get the right beer with the right person out the door. It’s now time for the Beer Match Challenge! … read more
Local Reviews: Creature Double Feature
Davis and Mason Johnson aren’t only brothers, but also are an example of today’s precocious youth—the kind that terrifies old people. Ground Zero is an impressive digital dream-pop effort, especially considering the bandmates are just 17 and 14 years old. … read more
The True Skateboarders Behind Blood Wizard
There are people who ride skateboards, and then there are skateboarders. It sounds redundant, but it’s true. Toad is a true skateboarder. Toad’s been around since the “back-in-the-day” days and still skateboards. Toad is the kind of person skateboarders want to run skateboard companies. Luckily for us skateboarders, in the year of our lord 2012, we have Blood Wizard Skateboards. … read more
Local Reviews: Despite Despair / Gunner
Squealing guitars and gritty breakdowns dot the mathcore landscape of this local split, which showcases two bands with similar influences to create undeniably different, but thematically similar music. Despite Despair begins with “Elohim,” a short track which starts slow and somber, with twangy, dissonant grooves reminiscent of Pelican’s Australasia. … read more
Desert Edge Brewery at The Pub
Appealing to business professionals, casual eaters and college students on a budget, “The Pub,” as it is also known, is a great casual-dining gastro-pub that caters to a clientele as diverse as its menu. Opened in 1973, The Pub is considered a Salt Lake original and has kept its loyal following by staying true to its “from scratch” recipes, casual vibe and continuing its tradition of award-winning craft brews. … read more
Product Reviews 12/12
Products from Logitech, LUSH Cosmetics, Plantronics SMS Audio and Tilley are reviewed. … read more
