Ned Clayton makes guitar pedals and amplifiers—but in a musical landscape that is increasingly interested in flashy, new toys, he is more concerned with innovating “underneath the hood,” so to speak. “If you’re interested in cool boutique stuff with silk-screen pictures of guns, with crazy, silly names for weird rip-off pedals of things that have been around since the ’70s, I don’t do that,” he says. Instead of imitating those who have gone before, Clayton takes the approach of trying out new things in an area where a whole lot of ground has already been covered, which forces him to be creative in how he approaches the electronics he’s creating in order to make something new and great. “I like being creative in terms of the electronics that nobody sees, and doing something brand new as opposed to copying somebody else’s old designs,” he says.